The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Barry, Pete (Pete S.)Material type: TextTextPublication details: London : KThames & Hudson, 2008Description: 272 p. ؛ ill. ؛ 25 cmContent type: ISBN: 9780500516232Subject(s): Advertising | Advertising campaigns | Advertising copyDDC classification: 659.1 LOC classification: HF5823 | .B27 2008
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Includes bibliographical references :p. (268) and index.

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