Designing identity : graphic design as a business strategy / [edited by] Marc English.

Contributor(s): English, MarcMaterial type: TextTextPublication details: united states of america : Rockport Publishers, c2000Description: 144 p. : ill. ; 24 cmContent type: ISBN: 9781564966803Other title: Graphic design as a business strategySubject(s): Graphic design (Typography) | Commercial art | Advertising | Corporate image | Graphic artsDDC classification: 686.22 LOC classification: Z246 | .D48 2000
Contents:
Means to an end : communication, community, commerce, and culture / Marc English -- Logos, flags, and escutcheons : elements of effective corporate symbols / Paul Rand -- Corporate : the global approach / Sametz Blackstone -- Entertainment : from the ground up / Big Blue Dot -- Hospitality : design for destination / Clement Mok -- Institutional : depth and breadth / Plus Design -- Packaging : formula for mystique / Sandstrom Design -- Product : beyond nuts and bolts / Skolos Wedell -- Recreation : carving a niche / JDK Design -- Retail : the details count / Adams, Morioka -- Service : equity and tradition / .Goldsmith Partners
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Books Books School of Applied Arts
School of Applied Arts
686.22 EMD (Browse shelf (Opens below)) Available 5243
Books Books School of Applied Arts
School of Applied Arts
686.22 EMD (Browse shelf (Opens below)) Available 5244
Books Books School of Applied Arts
School of Applied Arts
686.22 EMD (Browse shelf (Opens below)) Available 5245
Books Books School of Applied Arts
School of Applied Arts
686.22 EMD (Browse shelf (Opens below)) Available 5246
Books Books School of Applied Arts
School of Applied Arts
686.22 EMD (Browse shelf (Opens below)) Available 5247
Total holds: 0

Means to an end : communication, community, commerce, and culture / Marc English -- Logos, flags, and escutcheons : elements of effective corporate symbols / Paul Rand -- Corporate : the global approach / Sametz Blackstone -- Entertainment : from the ground up / Big Blue Dot -- Hospitality : design for destination / Clement Mok -- Institutional : depth and breadth / Plus Design -- Packaging : formula for mystique / Sandstrom Design -- Product : beyond nuts and bolts / Skolos Wedell -- Recreation : carving a niche / JDK Design -- Retail : the details count / Adams, Morioka -- Service : equity and tradition / .Goldsmith Partners

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