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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

By: Kumar, V, 1957-Contributor(s): Aaker, David A | Day, George SMaterial type: Text

TextLanguage: English Publication details: New York : Wiley, c2002Edition: 2nd edDescription: xix, 553 p. : ill. (some col.) ; 27 cm. + 1 CD-Rom (4 3/4 in.)Content type: ISBN: 047141235X (pbk. : alk. paper); 9780471412359Subject(s): Marketing research | MarketingDDC classification: 658.8 LOC classification: HF5415.2 | .K86 2002Online resources: Click here to access online | Click here to access online

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.8 KVE (Browse shelf (Opens below))	Available	C - 42		16298

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Includes bibliographical references and index.

LC copy lacks CD.

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