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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

By: Temporal, PaulMaterial type: Text

TextLanguage: English Publication details: Singapore ; New York : John & Wiley, c2000Description: ix, 261 p. ; 24 cmISBN: 0471835765 (cloth : alk. paper); 9780471835769Subject(s): Branding (Marketing) -- Asia -- Case studies | Competition, International -- Case studiesDDC classification: 658.827095 LOC classification: HD69.B7 | .T45 2000Online resources: Click here to access online | Click here to access online | Click here to access online

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.827095 TPB (Browse shelf (Opens below))	Available	E - 42		16135

Total holds: 0

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Previous	658.827 CDB Branding : the power of market identity /	658.827 FKB Brands laid bare : using market research for evidence-based brand management /	658.827 LTW Worlds of E-commerce : economic, geographical and social dimensions /	658.827095 TPB Branding in Asia : the creation, development, and management of Asian brands for the global market /	658.83 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /	658.83 BAM Marketing research /	658.83 CGB Basic marketing research /	Next

Includes bibliographical references and index.

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