International marketing / Philip R. Cateora ... [at. el]

Contributor(s): Cateora, Philip RMaterial type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill Education, 2014Edition: Mid Eat edDescription: .xxxiii, 638 p. : col. ill. ; 29 cmISBN: 9780077151690Subject(s): Export marketing | International business enterprisesDDC classification: 658.848 LOC classification: HF1416 | .C375 2016
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