Consumer behavior / Leon G. Schiffman, Joe Wisenblit.
Material type:
TextLanguage: English Publication details: New York, NY : Pearson, [2019]Edition: 12th edDescription: xxix, 508 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780134734828; 9781292269245Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: HF5415.32 | .S35 2019
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BUC | BUC | 658.8342 CSL (Browse shelf (Opens below)) | Available | B - 43 | 12663 | ||
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BUC | BUC | 658.8342 CSL (Browse shelf (Opens below)) | Available | B - 43 | 12664 | ||
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Books
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BUC | BUC | 658.8342 CSL (Browse shelf (Opens below)) | Available | B - 43 | 12665 |
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| 658.8342 AEC Consumers / | 658.8342 CSL Consumer behavior / | 658.8342 CSL Consumer behavior / | 658.8342 CSL Consumer behavior / | 658.8342 DPW Why people buy things they don't need : understanding and predicting consumer behavior / | 658.8342 MAI The Marketing information revolution / | 658.8342 MMC Consumer behavior and culture : consequences for global marketing and advertising / |
Includes bibliographical references (pages 405-431) and index.
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