Global marketing / Warren J. Keegan, Mark C. Green.
Material type: TextLanguage: English Publication details: Boston, Mass. ; London : Pearson, 2011Edition: .6th ed, Global edDescription: 621 p. : ill. (chiefly col.), col. maps, col. ports. ; 28 cmContent type: ISBN: 9780137042685 (pbk.) :; (013704268X (pbk.Subject(s): Export marketingDDC classification: 658.84Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books | BUC | BUC | 658.84 KWG (Browse shelf (Opens below)) | Available | C - 43 | 16394 |
Total holds: 0
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658.84 INM International marketing / | 658.84 KWG Global marketing / | 658.84 KWG Global marketing / | 658.84 KWG Global marketing / | 658.84 PDA Advertising campaign strategy : a guide to marketing communication plans / | 658.84 SLM Marketing channels / | 658.84 SLM Marketing channels / |
Includes bibliographical references and index.
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