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International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham.

By: Cateora, Philip RContributor(s): Money, Bruce [author.] | Gilly, Mary C [author.] | Graham, John L [author.]Material type: Text

TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, 2020Edition: .18th ed, The International student edDescription: xxxii, 682 p. : ill. (colour), maps (colour) ; 28 cmContent type: ISBN: 9781260547870 (pbk.); 1260547876 (pbk.)Subject(s): Export marketing | International business enterprisesDDC classification: 658.84

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Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.84 CPI (Browse shelf (Opens below))	Available	B - 43		16586

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Previous	658.84 BDS Strategic marketing channel management /	658.84 CMP Principles of international marketing /	658.84 CPI International marketing /	658.84 CPI International marketing /	658.84 ENB Business agility : strategies for gaining competitive advantage through mobile business solutions /	658.84 HSG Global marketing : a decision-oriented approach /	658.84 INM International marketing /	Next

Previous edition: 2016.

Includes bibliographical references and index.

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