Principles of marketing / [Philip Kotler ... [et al.
Material type:
TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008Edition: 5th European edDescription: xxxv, 1020 p. : (ill. (chiefly col.) ; 28 cmContent type: ISBN: 9780273711568Subject(s): MarketingDDC classification: 658.8
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 PRM (Browse shelf (Opens below)) | Available | C - 42 | 16609 |
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| 658.8 PAP Principles of services marketing / | 658.8 PRM Principles of marketing / | 658.8 PRM Principles of marketing / | 658.8 PRM Principles of marketing / | 658.8 PWE Essentials of marketing : a marketing strategy planning approach / | 658.8 PWM Marketing / | 658.8 RAF Focus : the future of your company depends on it / |
Include Index.
include Glossary.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
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