Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan.
Material type:
TextSeries: The Prentice-Hall series in marketingPublication details: Upper Saddle River, NJ : Prentice Hall, c1996Edition: 5th edDescription: xiv, 576 p. : col. ill. ; 25 cmISBN: 0132058650; 9780132058650Subject(s): Marketing channelsDDC classification: 658.84 LOC classification: HF5415.129 | .S75 1996
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.84 SLM (Browse shelf (Opens below)) | Available | C - 43 | 15388 |
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| 658.84 KWG Global marketing / | 658.84 KWG Global marketing / | 658.84 PDA Advertising campaign strategy : a guide to marketing communication plans / | 658.84 SLM Marketing channels / | 658.84 SLM Marketing channels / | 658.84072 HAI The handbook of international advertising research / | 658.848 ING International and global marketing : concepts and cases / |
Includes bibliographical references and index.
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