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Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr.

By: Webster, Frederick EMaterial type: Text

TextLanguage: English Series: The portable MBA seriesPublication details: New York : Wiley, c1994Description: xiv, 319 p. ; 27 cmContent type: ISBN: 0471595764Subject(s): Marketing -- Management | Consumer satisfactionDDC classification: 658.8 LOC classification: HF5415.13 | .W467 1994Online resources: Click here to access online | Click here to access online | Click here to access online

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Holdings
Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.8 WFM (Browse shelf (Opens below))	Link to resource	Available	C - 42		15260

Total holds: 0

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Previous	658.8 SEM Services marketing : integrating customer focus across the firm /	658.8 SRP Principles of marketing : a global perspective /	658.8 TJP Profitable marketing planning : how to do it and how to use it /	658.8 WFM Market-driven management : using the new marketing concept to create a customer-oriented company /	658.8 WJE Essentials of services marketing /	658.8 WJE Essentials of services marketing /	658.8 WJE Essentials of services marketing /	Next

Includes bibliographical references :p. (295-307)and index.

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