Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
Material type:
TextLanguage: English Publication details: Los Angeles : Sage Publications, c2008Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmContent type: ISBN: 9781412956475 (pbk. : alk. paper); 1412956471 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 LOC classification: HF5414 | .K67 2008Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 KPS (Browse shelf (Opens below)) | Link to resource | Available | C - 42 | 15334 |
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| 658.8 KPP Principles of marketing / | 658.8 KPP Principles of marketing / | 658.8 KPP Principles of marketing / | 658.8 KPS Social marketing : influencing behaviors for good / | 658.8 KVE Essentials of marketing research / | 658.8 LCI Introduction to Marketing / | 658.8 MAC Management consulting : a guide to the profession / |
Includes bibliographical references :p. (403-427)and index.
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