Principles of retailing / John Fernie, Suzanne Fernie, Christopher M. Moore.

By: Fernie, John, 1948-Contributor(s): Fernie, Sue | Moore, Christopher, 1937-Material type: TextTextLanguage: English Publisher: Amsterdam ; London : Elsevier ; Butterworth-Heinemann, 2007Description: x, 382 p. : ill. ; 24 cmContent type: 36 ISBN: 9788131207673Subject(s): Retail trade | Retail trade -- ManagementDDC classification: 658.87 LOC classification: HF5429 | .F38 2007
Contents:
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
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Item type Current library Home library Call number Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.87 FJP (Browse shelf (Opens below)) Available C - 43 16038
Total holds: 0

Includes bibliographical references and index.

The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.

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