Marketing : an introduction / Rosalind Masterson & David Pickton.
Material type:
TextLanguage: English Publication details: London ; Thousand Oaks, Calif. : SAGE, 2010Edition: 2nd edDescription: xviii, 508 p. : col. ill. ; 27 cmContent type: ISBN: 9781849205702 (hbk.); 1849205701 (hbk.); 9781849205719 (pbk.); 184920571X (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M3345 2010
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 MRM (Browse shelf (Opens below)) | Link to resource | Available | C - 42 | 15534 |
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| 658.8 MJP Perspectives on marketing / | 658.8 MPS Services marketing management / | 658.8 MPS Services marketing management / | 658.8 MRM Marketing : an introduction / | 658.8 PAI Introduction to marketing : theory and practice / | 658.8 PAP Principles of services marketing / | 658.8 PRM Principles of marketing / |
Includes bibliographical references and index.
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