Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Material type:
TextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.)Content type: ISBN: 0256261253Subject(s): Marketing -- Case studiesDDC classification: 658.802 LOC classification: HF5415 | .C6944 1999
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| 658.8002854678 HJN Net worth : shaping markets when customers make the rules / | 658.802 BJM Marketing Planning : strategy, environment and context / | 658.802 CDS Strategic marketing management cases / | 658.802 CDS Strategic marketing management cases / | 658.802 CDS Strategic marketing management cases / | 658.802 CDS Strategic marketing management cases / | 658.802 CDS Strategic marketing management cases / |
Includes bibliographical references and index.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
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