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Developing business strategies / David A. Aaker.

by Aaker, David A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : J. Wiley, c2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.4012 ADD.

Marketing research / David A. Aaker ... [et al].

by Aaker, David A.

Edition: 11th ed. International student edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Singapore : Wiley, 2013Availability: Items available for loan: BUC (1) Call number: 658.83 MAR.

Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : Wiley, c1995Availability: Items available for loan: BUC (1) Call number: 658.4 ADS.

Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

by Kumar, V, 1957- | Aaker, David A | Day, George S.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : Wiley, c2002Online access: Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.8 KVE.

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