Managing services marketing : text and readings / John E.G. Bateson.

By: Bateson, John E. GMaterial type: TextTextLanguage: English Series: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1995Edition: 3rd edDescription: xvii, 680 p. : ill. ; 24 cmContent type: ISBN: 9780030986666Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .B38 1995
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.8 BJM (Browse shelf (Opens below)) Available D - 41 12109
Books Books BUC
BUC
658.8 BJM (Browse shelf (Opens below)) Available D - 41 12110
Books Books BUC
BUC
658.8 BJM (Browse shelf (Opens below)) Available D - 41 12111
Books Books BUC
BUC
658.8 BJM (Browse shelf (Opens below)) Available D - 41 12112
Total holds: 0

Includes bibliographical references and index.

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