The handbook of international advertising research / edited by Hong Cheng

Contributor(s): Cheng, Hong, 1958- [editor.]Material type: TextTextLanguage: ENG Series: Handbooks in communication and mediaPublisher: Wiley Blackwell, Description: 623P. : illustrationsContent type: 36 ISBN: 9781118378458; 1118378458Subject(s): Export marketing -- Research -- Congresses | Foreign trade promotion -- Research -- Congresses | AdvertisingGenre/Form: Electronic booksDDC classification: 658.84072 LOC classification: HF1009.5Online resources: Click here to access online
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Item type Current library Home library Call number Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.84072 HAI (Browse shelf (Opens below)) Available C - 43 15045
Total holds: 0

.Includes index

.Includes bibliographical references

.Available to OhioLINK libraries

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