International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham.
Material type: TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, 2020Edition: .18th ed, The International student edDescription: xxxii, 682 p. : ill. (colour), maps (colour) ; 28 cmContent type: ISBN: 9781260547870 (pbk.); 1260547876 (pbk.)Subject(s): Export marketing | International business enterprisesDDC classification: 658.84Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books | BUC | BUC | 658.84 CPI (Browse shelf (Opens below)) | Available | B - 43 | 16586 |
Total holds: 0
Previous edition: 2016.
Includes bibliographical references and index.
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