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		Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by Parente, Donald. Series: The Dryden Press series in marketingMaterial type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Fort Worth : Dryden Press, c1996Availability: Items available for loan: BUC (1) Call number: 659.113 ADC. Place hold Log in to add tags Add to cart (remove)
		Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by Parente, Donald. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans \| Marketing communication plans.Online access: Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.84 PDA. Place hold Log in to add tags Add to cart (remove)

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