Services marketing management / Peter Mudie and Angela Pirrie.
Material type:
TextLanguage: English Publication details: Amsterdam ; Oxford : Butterworth-Heinemann, 2016Edition: 3rd edDescription: xii, 267 p. : ill. ; 25 cmContent type: ISBN: 9780750666749Subject(s): Service industries -- Management | Service industries -- MarketingDDC classification: 658.8
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
BUC | BUC | 658.8 MPS (Browse shelf (Opens below)) | Available | C - 42 | 16471 | ||
|
Books
|
BUC | BUC | 658.8 MPS (Browse shelf (Opens below)) | Available | C - 42 | 15281 |
Total holds: 0
.Previous ed.: published as The management and marketing of services. 1999
.Includes index
.Includes bibliographical references
There are no comments on this title.