Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell
Material type:
TextLanguage: English Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Description: xiv, 288 p. : ill. ; 23 cmContent type: ISBN: 9780470823958Subject(s): Marketing -- Management | Marketing -- Cost effectivenessDDC classification: 338.761 LOC classification: HF5415.13 | .P685 2008
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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BUC | BUC | 338.761 PGM (Browse shelf (Opens below)) | Available | C - 52 | 15689 |
Total holds: 0
Includes bibliographical references (p. [277]-281) and index.
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