Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang.

By: Gupta, Anil K, 1949-Contributor(s): Wang, Haiyan (Consultant)Material type: TextTextLanguage: English Publication details: San Francisco : Jossey-Bass, c2009Edition: 1st edDescription: xvi, 254 p. : ill. ; 24 cmContent type: ISBN: 9780470284247 (cloth : alk. paper)Subject(s): Marketing -- China | Marketing -- India | GlobalizationDDC classification: 658.0490951 LOC classification: HF5415.12.C5 | G87 2009
Contents:
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with .scarcity in the midst of plenty -- Global enterprise 2020
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Holdings
Item type Current library Home library Call number URL Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.0490951 GAG (Browse shelf (Opens below)) Link to resource Available D - 39 15771
Total holds: 0

Includes bibliographical references :p. (229-238) and index.

China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with
.scarcity in the midst of plenty -- Global enterprise 2020

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