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Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden.

By: Arens, William FContributor(s): Whidden, Jack JMaterial type: Text

TextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin, c1996Edition: 6th edDescription: Multi-numbering : ill. ; 29 cmContent type: ISBN: 9780256182576Subject(s): AdvertisingDDC classification: 659.144 LOC classification: HF5821 | .B62 1996

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	659.144 AWC (Browse shelf (Opens below))	Available	D - 43		15268

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.Includes four pages of color tranparencies

.Includes index

.Includes bibliographical references

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