Services marketing : integrating customer focus across the firm / Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextLanguage: English Publication details: London : McGraw-Hill Irwin, c2016Edition: .3th ed, European edDescription: xvii, 538 p. : ill. ; 26 cmContent type: ISBN: 9780077169312Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
BUC | BUC | 658.8 SEM (Browse shelf (Opens below)) | Available | C - 42 | 16341 | ||
|
Books
|
BUC | BUC | 658.8 SEM (Browse shelf (Opens below)) | Available | C - 42 | 16342 | ||
|
Books
|
BUC | BUC | 658.8 SEM (Browse shelf (Opens below)) | Available | C - 42 | 16343 | ||
|
Books
|
BUC | BUC | 658.8 SEM (Browse shelf (Opens below)) | Available | C - 42 | 16340 |
Total holds: 0
.Includes index
.Includes bibliographical references
There are no comments on this title.