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Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.

by Stern, Louis W, 1935- | Palmatier, Robert W | Ansary, Adel I.

Edition: 8th edition, Global edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: ENG Publication details: Boston, Massachusetts : Pearson, 2015Availability: Items available for loan: BUC (4) Call number: 658.87 PRM, ...

Marketing channel strategy : an omni-channel approach / [.Robert W. Palmatier, ... [et al

by Palmatier, Robert W.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York ; London : Routledge Taylor & Francis Group, 2020Availability: Items available for loan: BUC (1) Call number: 658.87 MAC.

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