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		Contemporary advertising and integrated marketing communications. William F. Arens, Michael F. Weigold, Christian Arens. by Arens, William F \| Weigold, Michael F, 1958- \| Arens, Christian. Edition: 14th ed. international ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill/Irwin, c2013Other title: Contemporary advertising..Availability: Items available for loan: BUC (1) Call number: 659.144 MWC. Place hold Log in to add tags Add to cart (remove)
		Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. by Arens, William F \| Whidden, Jack J. Series: The Irwin series in marketingEdition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago : Irwin, c1996Availability: Items available for loan: BUC (1) Call number: 659.144 AWC. Place hold Log in to add tags Add to cart (remove)

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