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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed, interational ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: BUC (1) Call number: 659.1 BGA.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10e, global ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: [New York] : McGraw Hill Education, 2015Availability: Items available for loan: BUC (2) Call number: 659.1 BGA, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A [ author.].

Edition: 11th ed, International Student ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York, NY : McGraw-Hill Education, 2018Availability: Items available for loan: BUC (3) Call number: 659.1 BGA, ...

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