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Introduction to Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: .8th ed, .instructor's ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: BUC (1) Call number: 658.8 LCI.
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Essentials of marketing research / Joseph F. Hair, Jr., ... [et al.]. by Hair, Joseph F. Edition: .2nd ed, International ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: New York : McGraw-Hill/Irwin, c2010Availability: Items available for loan: BUC (1) Call number: 658.83 ESM.
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