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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome. Edition: 14th ed. International ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: New York, NY : McGraw-Hill Education, 2015Availability: Items available for loan: BUC (1) Call number: 658.8 PWE.
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