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Retailing management / .Michael Levy, Barton A. Weitz ; Co-Author Lauren Skinner Beitelspacher

by Levy, Michael, 1950- | Weitz, Barton A | Beitelspacher, Lauren Skinner.

Series: The McGraw-Hill/Irwin series in marketingEdition: 8th ed. The International Student Edition is use outside of the U.S.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c 2012Availability: Items available for loan: BUC (1) Call number: 658.87 LMR.

Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden.

by Arens, William F | Whidden, Jack J.

Series: The Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago : Irwin, c1996Availability: Items available for loan: BUC (1) Call number: 659.144 AWC.

Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda L, 1952- | Zinkhan, George M.

Series: McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2004Online access: Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.8342 AEC.

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