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This edition first published 2010
© 2010 John McKean

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Library of Congress Cataloging-in-Publication Data

McKean, John, 1956–

Managing customers through economic cycles / John McKean.

p. cm.

Includes bibliographical references and index.

ISBN 978-0-470-68620-1 (cloth)

1. Customer relations. 2. Consumer behavior. 3. Business cycles.

4. Recessions. I. Title.

HF5415.5.M3853 2010

658.8′12–dc22 2009049241

A catalogue record for this book is available from the British Library.
ISBN 978-0-470-68620-1

Set in 12/15 pt Garamond by Toppan Best-set Premedia Limited
Printed in Great Britain by TJ International Ltd, Padstow, Cornwall, UK