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Contents

Acknowledgements vii
1
1. Introduction 7
41
2. Predicting/Preparing for Economic Transitions 67
91
3. Science of How Consumers’ Buying Changes
over Cycles 125
151
4. Consumer Loyalty Strengths/Vulnerabilities 173
in Cycles

5. B2C Approaches for Dynamic Consumer
Needs/Value Tradeoff

6. B2B Approaches for Different Economic
Cycles

7. Mastering Information across Economic
Cycles

8. Managing the Employee Factor
through Cycles