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Branding : the power of market identity / by David E. Carter with an introduction by Jeffrey F. Rayport

By: Carter, David EMaterial type: Text

TextLanguage: English Publication details: New York : Hearst Books International, 1999Edition: 1st edDescription: 183 p. : col. ill. ; 26 cmISBN: 0823066312Subject(s): Business names -- Management | Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | I533 1999

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.827 CDB (Browse shelf (Opens below))	Available	E - 42		15798

Total holds: 0

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Includes bibliographical references :p. (183)and index.

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