Introduction to Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextLanguage: English Publication details: Mason, Ohio : Thomson/South-Western, c2006Edition: .8th ed, .instructor's edDescription: xlviii, 736 p. : col. ill. ; 29 cmContent type: ISBN: 0324317174 (instructor's ed.); 0324323808; 9780324323801Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .L2624 2006
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 LCI (Browse shelf (Opens below)) | Link to resource | Available | C - 42 | 15739 |
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Includes bibliographical references :p. (702-717) and index.
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