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Developing business strategies / David A. Aaker.

By: Aaker, David AMaterial type: Text

TextPublication details: New York : J. Wiley, c2001Edition: 6th edDescription: xiv, 338 p. : ill. ; 24 cmISBN: 0471064114 (cloth : alk. paper); 9780471064114Subject(s): Strategic planning | Marketing -- ManagementDDC classification: 658.4012 LOC classification: HD30.28 | .A23 2001Online resources: Click here to access online | Click here to access online | Click here to access online

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Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.4012 ADD (Browse shelf (Opens below))	Available	D - 36		15960

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Includes bibliographical references and index.

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