Normal view MARC view ISBD view

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

TextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cmISBN: 9780075618874Subject(s): Marketing -- Case studiesDDC classification: 658.802 LOC classification: HF5415 | .C6944 1999

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Status	Notes	Barcode
Books	BUC	BUC	658.802 CDS (Browse shelf (Opens below))	Available	D - 42	14705
Books	BUC	BUC	658.802 CDS (Browse shelf (Opens below))	Available	D - 42	14706
Books	BUC	BUC	658.802 CDS (Browse shelf (Opens below))	Available	D - 42	14707
Books	BUC	BUC	658.802 CDS (Browse shelf (Opens below))	Available	D - 42	14708
Books	BUC	BUC	658.802 CDS (Browse shelf (Opens below))	Available	D - 42	14709
Books	BUC	BUC	658.802 CDS (Browse shelf (Opens below))	Available	D - 42	14704

Total holds: 0

Previous								Next
Previous	658.802 CDS Strategic marketing management cases /	658.802 CDS Strategic marketing management cases /	658.802 CDS Strategic marketing management cases /	658.802 CDS Strategic marketing management cases /	658.802 CDS Strategic marketing management cases /	658.802 CDS Strategic marketing management cases /	658.802 FPM Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /	Next

Includes bibliographical references and index of cases.

System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer