Strategy and planning : a manager's guide / David Hussey.

By: Hussey, D. E. (David E.)Contributor(s): Hussey, D. E. Introducig corporate planningMaterial type: TextTextLanguage: English Publication details: Chichester, England ; New York : Wiley, c1999Edition: [New ed.]Description: vi, 289 p. : ill. ; 23 cmContent type: ISBN: 0471987182; 9780471987185Other title: Strategy & planning [Cover title]Subject(s): Strategic planning | Business planning | Production planningDDC classification: 658.4012 LOC classification: HD30.28 | .H8825 1999Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management.
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.Rev. ed. of: Introducing corporate planning. 4th ed. 1991

Includes bibliographical references and index.

Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management.

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