Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin
Material type:
TextLanguage: English Publication details: London : South-Western Cengage Learning, 2008Edition: 1st edDescription: xxv, 227 p. : ill. ; 25 cmContent type: 36 ISBN: 9781844807826; 1844807827Subject(s): Marketing -- Planning | Marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 DSM (Browse shelf (Opens below)) | Available | 12015 |
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| 658.8 DJF Fundamentals of management / | 658.8 DJF Fundamentals of management / | 658.8 DSF Future perfect / | 658.8 DSM Marketing planning : a workbook for marketing managers / | 658.8 DSM Marketing : concepts and strategies / | 658.8 DSM Marketing : concepts and strategies / | 658.8 FJD The dollarization discipline : how smart companies create customer value-- and profit from it / |
Includes bibliographical references :p. (223) and index.
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