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		Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by Parente, Donald. Series: The Dryden Press series in marketingMaterial type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Fort Worth : Dryden Press, c1996Availability: Items available for loan: BUC (1) Call number: 659.113 ADC. Place hold Log in to add tags Add to cart (remove)
		Contemporary marketing / Louis E. Boone, David L. Kurtz. by Boone, Louis E \| Kurtz, David L. Series: The Dryden Press series in marketingEdition: 10th ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Fort Worth : Dryden Press, c2001Availability: Items available for loan: BUC (1) Call number: 658.8 BLC. Place hold Log in to add tags Add to cart (remove)
		Marketing strategy : a global perspective / Vernon R. Stauble. by Stauble, Vernon R. Series: The Dryden Press series in marketingMaterial type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: .Fort Worth, Tex : Dryden Press, c2000Availability: Items available for loan: BUC (1) Call number: 658.802 SVM. Place hold Log in to add tags Add to cart (remove)
		Managing services marketing : text and readings / John E.G. Bateson. by Bateson, John E. G. Series: The Dryden Press series in marketingEdition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Fort Worth : Dryden Press, c1995Availability: Items available for loan: BUC (4) Call number: 658.8 BJM, ... Place hold Log in to add tags Add to cart (remove)

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