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Integrated marketing communication in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: .8th ed, .International ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: BUC (1) Call number: 659.1 STI.

Advertising and promotion : in integrated marketing communications / Chris Hackley.

by Hackley, Christopher E.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles : Sage Publications, c2010Availability: Items available for loan: BUC (1) Call number: 659.1 HCA.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed, interational ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: BUC (1) Call number: 659.1 BGA.

Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: .7th ed, international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.82 STI.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10e, global ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: [New York] : McGraw Hill Education, 2015Availability: Items available for loan: BUC (2) Call number: 659.1 BGA, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A [ author.].

Edition: 11th ed, International Student ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York, NY : McGraw-Hill Education, 2018Availability: Items available for loan: BUC (3) Call number: 659.1 BGA, ...

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