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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.].

by Parente, Donald.

Series: The Dryden Press series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Fort Worth : Dryden Press, c1996Availability: Items available for loan: BUC (1) Call number: 659.113 ADC.

Integrated marketing communication in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: .8th ed, .International ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: BUC (1) Call number: 659.1 STI.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed, interational ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: BUC (1) Call number: 659.1 BGA.

Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: .7th ed, international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.82 STI.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10e, global ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: [New York] : McGraw Hill Education, 2015Availability: Items available for loan: BUC (2) Call number: 659.1 BGA, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A [ author.].

Edition: 11th ed, International Student ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York, NY : McGraw-Hill Education, 2018Availability: Items available for loan: BUC (3) Call number: 659.1 BGA, ...

English for marketing & advertising / Sylee Gore.

by Gore, Sylee.

Series: Oxford Business English | Express seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Oxford : New York : Oxford University Press, 2007Other title: English for marketing and advertising.Availability: Items available for loan: BUC (1) Call number: CEF B2 428.20246583 GSE.

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Online access: Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.84 PDA.

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