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Marketing : concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell. by Dibb, Sally, 1963- | Simkin, Lyndon, 1961- | Pride, William M, 1942- | Ferrell, O. C | Pride, William M, 1942-. Marketing. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: Australia : Cengage Learning, 2016Availability: Items available for loan: BUC (2) Call number: 658.8 DSM, ...
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