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Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin

by Dibb, Sally, 1963- | Simkin, Lyndon, 1961-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London : South-Western Cengage Learning, 2008Availability: Items available for loan: BUC (1) Call number: 658.8 DSM.

Marketing : concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.

by Dibb, Sally, 1963- | Simkin, Lyndon, 1961- | Pride, William M, 1942- | Ferrell, O. C | Pride, William M, 1942-. Marketing.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Australia : Cengage Learning, 2016Availability: Items available for loan: BUC (2) Call number: 658.8 DSM, ...

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