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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete (Pete S.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : KThames & Hudson, 2008Availability: Items available for loan: School of Applied Arts (2) Call number: 659.1 B P A, ...

Integrated marketing communication in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: .8th ed, .International ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: BUC (1) Call number: 659.1 STI.

Advertising and promotion : in integrated marketing communications / Chris Hackley.

by Hackley, Christopher E.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles : Sage Publications, c2010Availability: Items available for loan: BUC (1) Call number: 659.1 HCA.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed, interational ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: BUC (1) Call number: 659.1 BGA.

Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: .7th ed, international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.82 STI.

Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-.

Edition: 10th ed, global ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Pearson, 2015Other title: Advertising & integrated marketing communication | Advertising and integrated marketing communication.Availability: Items available for loan: BUC (2) Call number: 659.1 MSA, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10e, global ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: [New York] : McGraw Hill Education, 2015Availability: Items available for loan: BUC (2) Call number: 659.1 BGA, ...

Advertising : principles & practice / Sandra Morarity, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926- | Wells, William, 1926-. Advertising.

Edition: .8th ed, international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Availability: Items available for loan: BUC (1) Call number: 659.1 MSA.

Contemporary advertising and integrated marketing communications. William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian.

Edition: 14th ed. international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill/Irwin, c2013Other title: Contemporary advertising..Availability: Items available for loan: BUC (1) Call number: 659.144 MWC.

Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden.

by Arens, William F | Whidden, Jack J.

Series: The Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago : Irwin, c1996Availability: Items available for loan: BUC (1) Call number: 659.144 AWC.

The handbook of international advertising research / edited by Hong Cheng

by Cheng, Hong, 1958- [editor.].

Series: Handbooks in communication and mediaMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: ENG Publisher: Wiley Blackwell, Online access: Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.84072 HAI.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A [ author.].

Edition: 11th ed, International Student ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York, NY : McGraw-Hill Education, 2018Availability: Items available for loan: BUC (3) Call number: 659.1 BGA, ...

Designing identity : graphic design as a business strategy / [edited by] Marc English.

by English, Marc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: united states of america : Rockport Publishers, c2000Other title: Graphic design as a business strategy.Availability: Items available for loan: School of Applied Arts (5) Call number: 686.22 EMD, ...

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